novel participated as an exhibitor in the 1st Open Meeting of the European Society of Sports Traumatology, Knee Surgery & Arthroscopy and the European Sports Medicine Association (ESSKA-ESMA) which was organized from 3rd to 4th November 2017 in Munich, Germany. Many experts for sports medicine visited our booth where we showed our different systems for pressure distribution and force measurement. We were glad to discuss the future challenges and possible solutions for various sports and medical applications.